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Zmarta to offer business loans from Aprila

Kjetil S. Barli
Zmarta partners with Aprila and launches the first aggregator channel for business loans in Norway.

Zmarta Group is a leading aggregator for financial and utility services in Scandinavia, with 1.2 million customers and a #1 market position in Norway, Sweden and Finland. Zmarta is owned by Bauer Media Group, one of the largest media houses in Europe. In Norway, Bauer Media owns and operates nine radio channels, including Radio Norge, Radio 1 and Radio Topp 40.

"For Aprila, this is a big opportunity to boost customer and lending growth. Zmarta has an impressive track record in attracting large volumes of loan applications on their marketplaces. I believe Aprila will do very well in competition with other lending providers on the platform, due to our automated credit decision engine, which will be able to offer loans immediately to a high proportion of small and medium sized business applicants. Zmarta's move to start offering business loans in Norway will help grow the Norwegian SME lending market, and thereby improve access to credit for Norwegian SMEs, which is much needed," says Halvor Lande, CEO of Aprila.

"We look forward to launch with Aprila in Norway, and to repeat the success we have had with business loans in Sweden and Finland," says Gustav Berghog, CEO of Zmarta Group.

Contact person Aprila Bank ASA:
Halvor S Lande
+47 924 32 305

Contact person Zmarta Group AB:
Marcus Tinusson
Commercial Director SME
+46 (0) 70 089 4701